From Aphra Behn's Oroonoko, 1690:
I ought to tell you that the Christians never buy any slaves but they give 'em some name of their own, their native ones being likely very barbarous, and hard to pronounce.
From The Houston Chronicle, 2009:
A North Texas legislator during House testimony on voter identification legislation said Asian-descent voters should adopt names that are "easier for Americans to deal with." ...
"Rather than everyone here having to learn Chinese — I understand it’s a rather difficult language — do you think that it would behoove you and your citizens to adopt a name that we could deal with more readily here?" Brown said. ... "Can't you see that this is something that would make it a lot easier ... if you could adopt a name just for identification purposes that’s easier for Americans to deal with?"